Giant Spoon is an integrated advertising agency with world class strategy, media, creative, and experiential operations, and a diverse drawer of Spoons designed to build universes around brands. We got our start in 2013 when our founders realized advertising needed to be something different: the best work stopped fitting neatly into a :30 spot and started to look more like a new platform or a new product.
Our agency is built on the power of impossible thinking: we believe in the limitless potential of ourselves, of our work, and of the brands we work with. We’ve projected our work on the side of the Empire State Building for the release of Netflix’s Stranger Things 4, produced a Tribeca Film Festival-winning brand film for Synchrony Bank, created the world’s hottest hot sauce for GE. We also relaunched American Express’ beloved print magazine Departures, made boardrooms of executives cry tears of joy around YETI’s new brand strategy, built our own in-house content studio for Kate Spade, broke the advertising world at SXSW by building Westworld IRL, and so much more.
We've always looked to create a collection of unique Spoons – not a matching set – with a wide range of backgrounds, identities, and perspectives in order to incubate the impossible thinking that makes our groundbreaking work come to life.
