inriver

Marketing Intern

May 2018 • Chicago, IL

What I liked

inRiver is a small company, which is great because as a marketing intern I got to see a lot of things. I did some boring Excel work, but a lot of the stuff I got to do was fun and actually made a difference within the company. I learned how to use the basics of Adobe Creative software platforms, and I got to see my graphics and blogs go live on the website and be sent out in emails to partners, customers, and suspects. I also loved the experience of going to an expo and seeing the preparation involved in that and how it actually plays out. All in all, I learned so much at inRiver and had a lot of fun too.

What I wish was different

Although I got to know my boss and others in the marketing department well, I wish there was more collaboration and learning with and from other people in the company. As a college student, I didn't know much about the professional world---or anything about PIM--entering my internship, so I think it would have been valuable for me to learn from people in the company who were experts, or anyone really. I work really well when I'm working alongside others, and work can be intimidating if you're not sure if you're doing everything wrong.

Advice

Ask for what you want to do! inRiver, being as small as it is, is a great place to get experience in a bunch of areas. My boss during the internship asked me what I wanted to do---and then I got to do it! It's all about maximizing the experience. If you have a slow day, try to keep learning. Even if my boss didn't have a task for me, I would try to take that extra time to learn InDesign more fully, or to read up on e-commerce articles, or to do little graphics or marketing projects for myself---anything that you can do to keep learning will reflect in your work and ultimately benefit you when the internship ends.

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