Rare inspires change so both people and nature thrive. We are a fast-growing $24 million dollar leading non-governmental international conservation organization that uses innovative marketing and strategy to create measurable social change.
In the past five years, Rare has tripled its staff and quintupled its budget – a result of burgeoning demand throughout our sector for more effective methods to engage local communities and change the way they relate to dwindling natural resources. To that end, Rare searches the globe for replicable, sustainable environmental success stories, and then trains conservation leaders to develop and promote these proven practices to benefit both community livelihoods and biodiversity.
Rare believes that conservation is about people. For more than 25 years, Rare has empowered local communities in over 50 countries to shift from being resource users to environmental stewards. Rare’s unique approach appeals to hearts and minds through proven marketing techniques. Rare’s impact is delivered via its Pride program, a powerful blend of local capacity building, the replication of technical solutions, and grassroots communications for behavior change. Rare trains local leaders to lead change, leaving a legacy of increased capacity and a sense of ownership, responsibility and pride in conservation. The change lasts. That’s Rare.