Read Better Be Better

About Read Better Be Better

MISSION: Read Better Be Better connects young readers and youth leaders to inspire a love of literacy and learning.

We create change by:
Improving concentration
Encouraging an active enjoyment of reading
Helping develop a deeper understanding of what is being read

VISION: A Society in which children master the foundational skills necessary to become independent learners

VALUES: Be Excellent Be Kind


Read Better Be Better (RBBB) was founded by Sophie Allen-Etchart in 2014 in Phoenix as a response to Arizona’s literacy crisis. The state is ranked 47th in the nation for PreK-12th education and according to 2021 AzM2 ELA assessments, 65% of 3rd graders in Arizona do NOT read at grade level and are often unable to make the necessary transition from “learning to read” to “reading to learn” by 4th grade.

Students who do not read at grade level by the end of 3rd grade are four times less likely to graduate from high school. But with proper reading intervention, there is an 89% chance that students who can read at grade level by the end of 3rd grade will graduate from high school, irrespective of socio-economic status.

RBBB’s mission is to connect young readers and youth leaders to inspire a love of literacy and learning. The organization’s after-school and at-home programs serve 2nd – 4th grade Readers who are paired for a semester with middle through high school Leaders who improve their leadership skills while helping their Reader improve their literacy skills. Leaders are provided with ongoing training in implementing reading strategies, leadership, and coaching skills by RBBB Program Coaches. Together, Program Coaches, Program Coach Assistants, Leaders, and Readers work to improve concentration, reading comprehension, and the enjoyment of reading.

Since 2015, RBBB has served over 7,500 students and currently provides programming to 66 schools in 10 districts and 11 community-based organizations across Maricopa and Pinal counties. Follow us on social media to stay up-to-date!


Program coach

October 2022 Goodyear, AZ
“I love that their mission is to help students make an improvement in their overall reading skills. ”

Site leader

August 2019 - December 2019 Phoenix, AZ
“I enjoyed the program and staff. It was very beneficial for the students and saw huge growth in them. ”
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