Regions makes life better.
Our mission at Regions is to achieve superior economic value for our shareholders over time by making life better for our customers, our associates and our communities and creating shared value as we help them meet their financial goals and aspirations. We do this by providing competitive financial products, excellent service and trusted financial advice.
Our mission is more than just a corporate tagline — it’s at the center of every decision we make. It is the guiding principle behind the products we develop and the services we offer. It is the foundation for every customer relationship that we form. The result is that we create shared value for the customers and the communities we serve.
Shared value is at the core of our mission and our business strategy. It’s a simple idea: what we do as a business has to benefit our customers, our company and shareholders, and the communities where we operate. This is the path to a sustainable business; it’s how to make a decent profit in a decent way. There’s no reason to sell a product or service to a customer that they don’t want or need. The products and services we sell must be priced fairly so that they provide value to our customers and to the bank, while benefiting its shareholders appropriately. And ultimately, the products and services we sell must benefit our communities because the company will only be as strong as the communities we serve.