The story of this Sacramento-based ice cream brand begins with our founder's personal journey through addiction and into Recovery. In Recovery, he had to rethink his life and everything he consumed. He still wanted to indulge, but to do so responsibly. That’s why he developed a health-conscious, lifestyle ice cream that is very low in sugar, lower in calories, tummy-friendly (made from lactose-free A2/A2 dairy), diabetic-friendly, and packed with collagen fiber and protein goodness. This is REAL ice cream that tastes delicious, rich and creamy, yet is responsible to your wellbeing. It's truly a Decadence with Benefits!