Roc Nation Sports, a sub-division of Roc Nation, launched in spring 2013. Founder Shawn “JAY-Z” Carter’s love of sports led to the natural formation of the full service agency, supporting athletes in the same way Roc Nation has been working alongside and advocating for artists in the music industry for years. Roc Nation Sports focuses on elevating athletes’ careers on a global scale both on and off the field. Roc Nation Sports conceptualizes and executes marketing and endorsement deals, community outreach, charitable tie-ins, media relations and brand strategy. Roc Nation Sports’ roster is comprised of renowned athletes including Robinson Canó, Yoenis Céspedes, Saquon Barkley, Dez Bryant, Kevin Durant, Leonard Fournette, and Todd Gurley.